Hsu Cathy H.C.: Tourism Marketing

Скачать книгу (размер 2 278 Kb , формат fb2, страниц 448) Аннотация: Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90 per cent of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific. This…

How to Write a Paper: Fifth Edition

Скачать книгу (размер 891 Kb , формат fb2, страниц 176) Аннотация: This concise paperback is one of the best known guides to writing a paper for publication in biomedical journals. Its straightforward format — a chapter covering each of part of the structured abstract — makes it relevant and easy to use for any novice paper writer. How to Write a Paper addresses the mechanics of submission, including electronic submission, and how publishers handle papers,…

Dobbert Tim: Matchmoving: The Invisible Art of Camera Tracking

Скачать книгу (размер 1 651 Kb , формат fb2, страниц 325) Аннотация: Get your foot in the studio door by learning the art of matchmoving Matchmoving is a technique that allows computer graphics to be inserted into live-action footage with correct position, scale, orientation, and motion. Also known as motion tracking, it's what allows movie monsters to run down Main Street and robots to run through crowds — and look real. Now this unique book from a top expert…

Chulkov Mikhail: Three Russian Tales of the 18th Century: The Comely Cook, Vanka Kain, and Poor Liza

Скачать книгу (размер 1 360 Kb , формат fb2, страниц 268) Аннотация: For those who cannot read the language of the original texts, the lively and varied world of eighteenth-century Russian literature has been largely inaccessible. In this valuable collection, expert translator David Gasperetti presents three seminal tales that express the major literary, social, and philosophical concerns of late-eighteenth-century Russia. The country's first bestseller, Matvei…

Mitnick: The Art of Deception

Скачать книгу (размер 1 870 Kb , формат fb2, страниц 368) Аннотация: «The world′s most infamous hacker offers an insider′s view of the low–tech threats to high–tech security Kevin Mitnick′s exploits as a cyber–desperado and fugitive form one of the most exhaustive FBI manhunts in history and have spawned dozens of articles, books, films, and documentaries. Since his release from federal prison, in 1998, Mitnick has turned his life around and…

Sanford Jonathan J.: Spider-Man and Philosophy: The Web of Inquiry

Скачать книгу (размер 1 462 Kb , формат fb2, страниц 288) Аннотация: Untangle the complex web of philosophical dilemmas of Spidey and his world — in time for the release of The Amazing Spider-Man movie. Since Stan Lee and Marvel introduced Spider-Man in Amazing Fantasy number 15 in 1962, everyone's favorite webslinger has had a long career in comics, graphic novels, cartoons, movies, and even on Broadway. In this book some of history's most powerful philosophers…

Irwin William: The Big Lebowski and Philosophy: Keeping Your Mind Limber with Abiding Wisdom

Скачать книгу (размер 1 544 Kb , формат fb2, страниц 304) Аннотация: Celebrate the Dude with an abiding look at the philosophy behind The Big Lebowski Is the Dude a bowling-loving stoner or a philosophical genius living the good life? Naturally, it's the latter, and The Big Lebowski and Philosophy explains why. Enlisting the help of great thinkers like Plato and Nietzsche, the book explores the movie's hidden philosophical layers, cultural reflection, and…

Dyson Paul: Architecting Enterprise Solutions

Скачать книгу (размер 1 931 Kb , формат fb2, страниц 380) Аннотация: A practical, nuts-and-bolts guide to architectural solutions that describes step-by-step how to design robustness and flexibility into an Internet-based system Based on real-world problems and systems, and illustrated with a running case study Enables software architects and project managers to ensure that nonfunctional requirements are met so that the system won't fall over, that it can be…

Nelson Bob: Consulting For Dummies

Скачать книгу (размер 1 829 Kb , формат fb2, страниц 360) Аннотация: Suitable for those who are considering to make a career out of consulting, this book offers practical advice on various aspects of setting-up and running a successful consulting business including; setting your fees, keeping track of time and money, building business with new clients, and winning proposals and business networking.

Perry CPA: Mint: Com For Dummies

Скачать книгу (размер 1 829 Kb , формат fb2, страниц 360) Аннотация: Get empowered and take control of your personal finances with Mint.com! Mint.com is a free Web-based personal financial management service that helps you set up your day-to-day finances and track bank, credit card, investment, and loan transactions through a single Web site that is accessible anytime, anywhere in the world that you can access through the Internet. This fun and friendly guide arms…

Murdock: 3ds Max 9 Bible (+ CD-ROM)

Скачать книгу (размер 6 603 Kb , формат fb2, страниц 1296) Аннотация: «An excellent book for beginners as well as advanced 3ds Max users. A valuable reference that covers everything you'd want to know.» Andre Surya, Award-winning Digital Artist A favorite of 3ds Max artists from beginners to pros! Why is 3ds Max Bible a perennial bestselling favorite? Because whether you're a beginner looking for a tutorial to get you up to speed your first day or an expert needing…

Wentk: Xcode 4 (+ CD-ROM)

Скачать книгу (размер 3 094 Kb , формат fb2, страниц 608) Аннотация: Xcode 4 is Apple’s newest version of the popular development suite for creating bleeding-edge OS X and iOS apps. Written by an experienced developer and Apple-focused journalist, this book not only covers developing for OS X but also for the entire family of iOS devices, including the iPhone, iPad, and iPod touch. You’ll explore the newest tools for compiling, debugging, and finding and fixing…

Trout Jack: A Genie's Wisdom: A Fable of How a CEO Learned to be a Marketing Genius

Скачать книгу (размер 605 Kb , формат fb2, страниц 120) Аннотация: A compelling fable that distills the essence of genius marketing strategies The King of Positioning Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome…

Claeys Kurt: Professional WCF 4

Скачать книгу (размер 2 441 Kb , формат fb2, страниц 480) Аннотация: A guide to architecting, designing, and building distributed applications with Windows Communication Foundation. Windows Communication Foundation is the .NET technology that is used to build service-oriented applications, exchange messages in various communication scenarios, and run workflows. This guide enables developers to create state-of-the-art applications using this technology. Written by…

Sciacca Christine: Florence at the Dawn of the Renaissance: Painting and Illumination, 1300-1350

Скачать книгу (размер 2 278 Kb , формат fb2, страниц 448) Аннотация: Florence and the Renaissance have become virtually synonymous, bringing to mind names like Dante, Giotto, Petrarch, Boccaccio, and many others whose creativity thrived during a time of unprecedented prosperity, urban expansion, and intellectual innovation. With more than 200 illustrations, Florence at the Dawn of the Renaissance reveals the full complexity and enduring beauty of the art of this…

Adams Rob: If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity

Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: Offers step-based guidance readers need to make sure failure is not an option. This book shows you how to make sure you hit your target market before you spend a lot of money. It explains how to gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy.

Tuckman Bruce: Fixed Income Securities

Скачать книгу (размер 3 155 Kb , формат fb2, страниц 620) Аннотация: Fixed-income securities traditionally promised fixed cash flows (like bonds), but there have been many newly-created fixed income securities for which the promised cash flows depend on the level of interest rates, making them hard to value. This revised book covers the most advanced thinking in the field and comprehensively shows how to value the complete universe of fixed income securities.…

Business Model Generation

Скачать книгу (размер 1 462 Kb , формат fb2, страниц 288) Аннотация: «Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow′s enterprises. If your organization needs to adapt to harsh new realities, but you don′t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation . Co–created by 470 «Business Model…

English Larry P.: Information Quality Applied

Скачать книгу (размер 4 277 Kb , формат fb2, страниц 840) Аннотация: A sequel to Larry English's pioneering book Improving Data Warehouse and Business Information Quality, Business Information Quality Applied provides detailed, step-by-step examples to apply the general approach outlined in his first book to real business scenarios and specific business areas, including sales, marketing, customer care, finance, and human resources. Written by one of a very few…

Siegwart Roland: Introduction to Autonomous Mobile Robots

Скачать книгу (размер 2 401 Kb , формат fb2, страниц 472) Аннотация: Mobile robots range from the Mars Pathfinder mission's teleoperated Sojourner to the cleaning robots in the Paris Metro. This text offers students and other interested readers an introduction to the fundamentals of mobile robotics, spanning the mechanical, motor, sensory, perceptual, and cognitive layers the field comprises. The text focuses on mobility itself, offering an overview of the…