Hsu Cathy H.C.: Tourism Marketing
Скачать книгу (размер 2 278 Kb , формат fb2, страниц 448) Аннотация: Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90 per cent of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific. This…