Veksner Simon: 100 Ideas That Changed Advertising
Скачать книгу (размер 1 095 Kb , формат fb2, страниц 216) Аннотация: A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner…