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Скачать книгу (размер 1 625 Kb , формат fb2, страниц 320) Аннотация: THREE TOP MBA PROFESSORS — ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business…

Скачать книгу (размер 1 625 Kb , формат fb2, страниц 320) Аннотация: The Roadside MBA takes cutting-edge business theory out of the classroom, and onto the open road. Over the last two years, the three authors — each of whom has taught thousands of MBAs since the 1990s at America's top business schools — have travelled the length and breadth of the USA, in search of perfect examples of the broad strategic issues many small businesses face. Using real case studies,…