Rowles Daniel: Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
Скачать книгу (размер 1 421 Kb , формат fb2, страниц 280) Аннотация: As users drift away from TVs and computer screens, the smartphone has become the ultimate social device, creating radical new challenges for the marketer. Digital Marketing expert, Daniel Rowles, sets out to explain how an effective digital strategy is designed and implemented, as well as what tools can be used to measure marketing effectiveness. Starting with a review of the technology itself —…