Beyond Advertising: Communication Design
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Жанр: PIE Books
Издательство: PIE Books, 2007
How to create an effective advertising tools which can firmly reach to the targeted customers in limited resources? The designers are required to design not only a commercial design but also communication methods. This volume selects various outstanding practices of sales campaign held under the concept of “new style of communication to the consumers”, presenting a lot of hints how to succeed to communicate.