Naresh K. Malhotra: Marketing Research: Applied Orientation and SPSS (+ Audio CD)
(fb2, 864 страницы, 4 400 Kb)
Жанр: Pearson
Издательство: Pearson, 2008
For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.