Murray Angela: Effective PR: Be Your Own Expert
Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies…