Jon Sutherland: Key Concepts in Marketing
Скачать книгу (размер 1 625 Kb , формат fb2, страниц 320) Аннотация: Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms…