Jon Groucutt: Foudations of Marketing
Скачать книгу (размер 1 462 Kb , формат fb2, страниц 288) Аннотация: Examines marketing within the context of a dynamic, contemporary environment. This book explains theoretical concepts effectively, using a range of mini-cases that bring the subject alive — from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand.