Godson Mark: Relationship Marketing
Скачать книгу (размер 1 901 Kb , формат fb2, страниц 374) Аннотация: Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a critical overview of the subject to enable students to engage with issues, and discuss and debate points raised in the text. A wealth of case studies are included throughout allowing students to see how the theory may be transferred through to…