Eliza Williams: This is Advertising
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Жанр: Thames and Hudson
Издательство: Thames&Hudson, 2010
Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.