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Скачать книгу (размер 1 217 Kb , формат fb2, страниц 240) Аннотация: From weekend homes to get-away cabins in the mountains, by the sea, or in the woods, this architecture embodies our longing for lounging in nature. For the first time in the history of humankind, more people live in cities than in the country. Yet, at the same time, more and more city dwellers are yearning for rural farms, mountain cabins, or seaside homes. These kinds of refuges offer modern men…

Скачать книгу (размер 1 217 Kb , формат fb2, страниц 240) Аннотация: The future of spatial branding experiences. New concepts for communicating brands via architecture, trade show presentations, shops, and interior design. Brand communication is becoming increasingly sophisticated and diversified. Today, the consistent implementation of a corporate design is not enough to keep a brand relevant. More and more companies are discovering the benefit of spatial brand…