Christensen Clayton M.: The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
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Жанр: HarperCollins Publishers
Издательство: HarperCollins Publishers, 2011
Harvard professor Clayton M. Christensen demonstrates in the most revolutionary business hook in years why outstanding companies that did everything right — were in tune with the competition, listened to customers, and invested aggressively in new technologies — still lost their market leadership when confronted with disruptive changes in technology and market structure... and he tells how to avoid a similar fate as business races online into the 21st century. The Innovator's Dilemma eloquently demonstrates a shattering paradox — that the best of conventional good business practices can ultimately weaken a great firm. Over time, mainstream customers will initially reject important breakthroughs or disruptive technologies, leading firms to allow strategic innovations to languish. The solution? Create a subsidiary entirely focused on the emerging market, one that is free to be visionary while courting an unorthodox customer base and staying poised to catch the next great wave of industry growth. Sharp, cogent, and provocative, The Innovator's Dilemma is one of the most talked-about business books of our time — and something that none of today's executives will dare to be without.