Carter David E.: The Big Book of Letterheads
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Жанр: HarperCollins Publishers
Издательство: HarperCollins Publishers, 2007
«Letterheads might be thought of as a passe business need with the omnipresence of email communication. On the contrary, they have taken on new importance! Because letterheads are mailed less frequently, each one has the opportunity to have a greater impact on the reader than it would have in the pre-internet era. Letterheads are a vitally-important part of a company's corporate identity. The challenge for the designer is to create a letterhead (or letterhead set) that will make a positive impression, appropriate for the firm's personality and corporate culture. «The Big Book of Letterheads» contains over 330 examples of letterhead designs. Each one was specifically chosen for its visual interest and the positive statement it makes about the business it represents. Use «The Big Book of Letterheads» as a reference and start creating well-designed, powerful pieces of communication.»