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Arden Paul: It's Not How Good You Are, It's How Good You Want To Be

Скачать книгу (размер 646 Kb , формат fb2, страниц 128) Аннотация: It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world — a pocket bible for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all…

Arden Paul: Whatever You Think, Think The Opposite

Скачать книгу (размер 728 Kb , формат fb2, страниц 144) Аннотация: There have been many books written on good business practice. All eminently sensible. All based on logic, common sense and good manners. It is essential if you want to be a supermarket manager. But for those wishing to break new ground, it is not enough. Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world you have to start…