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Ralston William: Scenario Planning Handbook: Developing Strategies in Uncertain Times

Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272) Аннотация: The newest technique for strategic planning and execution, scenario planning is the only technique that takes into account the many uncertainties that are the reality of today's world. The central theme of Scenario Planning Handbook is that this uncertainty and discontinuous change characterizing the marketplace make it mandatory that companies change the way they think about and plan for the…