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J. Paul Peter: Preface to Marketing Management

Скачать книгу (размер 1 279 Kb , формат fb2, страниц 252) Аннотация: «Preface to Marketing Management», 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA…

Rother Mike: Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results

Скачать книгу (размер 1 554 Kb , формат fb2, страниц 306) Аннотация: «Toyota Kata gets to the essence of how Toyota manages continuous improvement and human ingenuity, through its improvement kata and coaching kata. Mike Rother explains why typical companies fail to understand the core of lean and make limited progress — and what it takes to make it a real part of your culture.» Jeffrey K. Liker, bestselling author of The Toyota Way «[Toyota Kata is] one of the…

Ken O'Quinn: Perfect Phrases for Business Letters

Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: Whether it's writing a proposal, motivating employees, or reaching out to customers, the Perfect Phrases series has the tools you need for precise, effective communication. Distilling complex ideas into specific phrases that diplomatically and honestly depict the concepts at hand, this invaluable series provides: the best techniques to communicate messages and goals in business letters and…

Cateora Philip R.: International Marketing

Скачать книгу (размер 3 574 Kb , формат fb2, страниц 702) Аннотация: «Cateora and Graham's «International Marketing» is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps…

Robert Fulmer: The Leadership Advantage: How the Best Companies Are Developing Their Talent to Pave the Way for Future Success

Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272) Аннотация: «The best competitive weapon any company can have is its up-and-coming leaders. «The Leadership Advantage» shows companies what some exceptional organizations are doing to develop their best and brightest. Based on substantial research and featuring the results of a 2006 study conducted by Duke Corporate Education, APQC, and the Center for Creative Leadership. Featuring illuminating case studies…

Robert Hisrich: Entrepreneurship

Скачать книгу (размер 3 257 Kb , формат fb2, страниц 640) Аннотация: Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with…

Amir D. Aczel: Complete Business Statistics (+ CD-ROM)

Скачать книгу (размер 4 175 Kb , формат fb2, страниц 820) Аннотация: Statistical integrity with a complete Excel solution. The seventh edition retains its global emphasis, maintaining its position of being at the vanguard of international issues in business.

Robert H. Frank: Principles of Microeconomics: Fourth Edition

Скачать книгу (размер 2 141 Kb , формат fb2, страниц 421) Аннотация: In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains…

Ben Hoyle: Advanced Accounting

Скачать книгу (размер 4 726 Kb , формат fb2, страниц 928) Аннотация: The approach used by Hoyle, Schaefer, and Doupnik in the new edition allows students to think critically about accounting, just as they will do while preparing for the CPA exam. With this text, students gain a well-balanced appreciation of the Accounting profession. The 9th edition introduces the students to the fields many aspects, while focusing on past and present resolutions. The text…

Chase Richard B: Operations Management for Competitive Advantage with Global Cases

Скачать книгу (размер 3 885 Kb , формат fb2, страниц 763) Аннотация: Chase, Jacobs and Aquilano: Operations Management for Competitive Advantage, 10/e (CJA) provides a current and thorough introduction to the concepts, processes, and methods of managing and controlling operations in manufacturing or service settings. The text provides comprehensive coverage, from high-tech manufacturing to high touch services with a balanced treatment. CJA also thoroughly…

Cachon Gerard: Matching Supply with Demand: An Introduction to Operations Management

Скачать книгу (размер 2 441 Kb , формат fb2, страниц 480) Аннотация: The most authoritative, cutting-edge book for operations management and supply chain management. The book demands rigorous analysis on the part of students. When the use of quantitative tools or formal modeling is indicated, it is only to perform the necessary analysis needed to inform and support a practical business solution.

Patricia K. Werner: Mosaic Two: Grammar, Student Book

Скачать книгу (размер 2 625 Kb , формат fb2, страниц 516) Аннотация: Interaction Mosaic Edn 5: Grammar Student Book Interactions/Mosaics Silver Edition is a fully integrated, 18-book series that prepares students for academic success. Language proficiencies are articulated from the beginning through advanced levels within each of the four language skill strands. Chapter themes articulate across the four skill strands to promote systematic recycling of vocabulary…

Langan John: College Writing Skills

Скачать книгу (размер 3 421 Kb , формат fb2, страниц 672) Аннотация: Focuses on the essay using the author`s wide range of writing assignments and activities that reinforce the four bases of effective writing: unity, support, coherence, and sentence skills.

Brenda Dyer: Global Outlook Advanced Reading Book

Скачать книгу (размер 565 Kb , формат fb2) Аннотация: «Global Outlook» is a two-book series designed to introduce ESL/ELT students to the basic reading skill required for fluent, accurate reading in English. The series is designed for teachers who are experienced in teaching reading skills but looking for new ways to implement them and for teachers who are less experienced and need guidance on how to incorporate specific reading-skill development in…

Hartmann Pamela: Interactions 2 Reading: Silver edition (+ CD-ROM)

Скачать книгу (размер 1 258 Kb , формат fb2, страниц 248) Аннотация: Interactions Mosaic, Silver edition is the newly revised five-level, four-skill comprehensive ESL/EFL series designed to prepare students for academic content. The themes are integrated across proficiency levels and the levels are articulated across skill strands. The series combines communicative activities with skill-building exercises to boost students' academic success.

Sharon Ferrett: Peak Performance: Success in College and Beyond

Скачать книгу (размер 2 809 Kb , формат fb2, страниц 552) Аннотация: «This best-selling text presents new and returning college students with practical, hands-on methods of increasing their performance inside and outside the classroom. It helps them make the connection between their academic efforts and their job and life skills. They learn a variety of personal productivity skills related to positive work and study habits, as well as creative problem-solving,…

Robert Feldman: Power Learning: Strategies for Success in College and Life with BookMark and OLC

Скачать книгу (размер 565 Kb , формат fb2) Аннотация: The only first-year experience text with a unifying system for critical thinking and problem solving, P.O.W.E.R. Learning maximizes students' potential for success in college and in life. Using the simple, class-tested principles of the P.O.W.E.R (Prepare, Organize, Work, Evaluate, and Rethink) system, students gain a sense of mastery and achievement as they move through the text, and with the…

Joanne Miller: Business English at Work: Student Text Premium OLC Content Package

Скачать книгу (размер 565 Kb , формат fb2) Аннотация: Written in a conversational tone, this text takes a totally new learning approach to relating business English to the workplace. Up-to-date topics of telecommunications, customer service, online references, electronic mail, and a host of other real-world subjects connect directly to an assortment of activities and exercises in grammar, punctuation, and writing. The activities in the text and…

Sue C. Camp: College English and communication: Student Activity Workbook

Скачать книгу (размер 565 Kb , формат fb2) Аннотация: The Student Activity Workbook has been updated with new assessment materials. Activities for each chapter are organized by section and are often integrated, calling on students to apply more than one skill to complete an activity. The workbook offers a variety of hands-on and critical thinking activities to reinforce and enrich each student's learning of the text principles.