Weich John: Storytelling on Steroids: 10 Stories That Hijacked the Pop Culture Conversation
(fb2, 176 страниц, 891 Kb)
Жанр: Прочие
Издательство: Bis Publishers, 2014
In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling. Weich is American and a great storyteller and public relations wizard!